Technology With An Edge

To succeed in today’s global real estate market, you have to stay on the cutting edge of marketing and technology. And at Keller Williams, our agents’ brands come first – YOU come first. We lead the way in the real estate industry with unmatched productivity-enhancing tools.



The KW Lead Generation Network gives you presence and power in online searches. Combined, there are well over 200,000 sites in our lead generation network.


The Keller Williams Listing System (KWLS) protects you when you decide to syndicate your listings. It guarantees that our associates maintain ownership and control of their listing data and gain maximum exposure for their listings online.


The “My Listings, My Leads” Promise


You work hard to get your listings and deserve every lead that comes from them. Our entire online lead generation system is built around this philosophy. Whenever listings are marketed on the KW network and listing syndicates, all the leads go directly to the listing agent.
Zillow and Trulia, Keller Williams San Francisco

Zillow & Trulia Treatment


Keller Williams has an agreement with the Zillow Group which dictates how agent listings are displayed on Zillow and Trulia. Keller Williams has set up a direct feed with Zillow and Trulia which allows all active and accepted listings to syndicate to these sites.


Keller Williams negotiated a deal with Zillow so that only the listing agent will appear on the listing page. This means that KW agents are the only agents showing up for their listings on Zillow and Trulia.


Read more info KW’s Zillow and Trulia treatment here.

KW Mobile Search App


The KW Mobile Search App puts your brand in your client’s pocket by providing you an individually branded, fully integrated mobile application to share with your sphere.

Keller Cloud + Kelle


Keller Cloud is the real estate industry’s most cohesive platform. Keller Williams agents will be able to access the most powerful technology in a beautiful, more integrated experience.

Along with Keller Cloud, KW is rolling out Kelle, our own voice command AI technology!



eEdge is a revolutionary lead-to-close agent business solution and robust marketing tool that saves you time, money and effort by reducing redundancies in your workday.

Real estate marketing technology CRM